Beach Bump Imaging, a Bradenton-based ultrasound center, will expand from elective 3D/4D pregnancy imaging into diagnostic ultrasound services in January 2027, owner Lisa Morgan, RDMS, said.
The expansion will add abdominal, pelvic, OB/GYN, thyroid, breast, vascular, and other general ultrasound examinations to a business that has focused on elective pregnancy ultrasounds, early DNA gender determination starting at 6 weeks, gender reveals, heartbeat animal keepsakes, and pregnancy mementos. All diagnostic imaging will be interpreted by a board-certified radiologist.
Morgan, who holds board certifications in OB/GYN, breast, abdomen, and fetal echocardiography, founded Beach Bump 3D/4D Imaging after 15 years in hospital-based ultrasound. She said the new diagnostic line builds on the same patient-first approach.
“After 15 years in healthcare, I knew I wanted to create something more than just an imaging center. I wanted to create an experience, one where patients feel valued, heard, comfortable, and genuinely cared for. My passion has always been ultrasound, but my purpose has always been people. At Beach Bump, I want every patient to know they matter, because exceptional care isn’t just about what we do; it’s about how we make people feel.”
That philosophy extends to the full range of 3D 4D ultrasound imaging and diagnostic services offered at Beach Bump, where the combination of clinical experience, professional credentials, and personalized care is presented as the alternative to hospital-based imaging. Morgan describes the business as independently owned and built around the idea that patients are never just a number, customer service is never an afterthought, and every visit should feel personal, comfortable, and exceptional.
The expansion into diagnostic imaging means patients in Bradenton and the surrounding area will have access to advanced ultrasound technology in a boutique-style setting for both life’s milestones and essential healthcare needs. Morgan said her greatest accomplishment remains creating an environment where exceptional imaging, compassionate care, and outstanding patient experiences come together.