"We've already seen supporters of Italy and other national teams gathering here during qualifying matches. We expect a lot of USA fans but also fans representing countries from all over the world," Pike said.
Pike said the restaurant plans to focus on creating a match-day atmosphere during World Cup games.
"There won't be music playing over the games," Pike said. "You'll hear the action, the crowd noise and the announcers. We want guests to feel like they're actually at the game."
The restaurant is also launching a "Catch the Cup" campaign, which will include giveaways, special events and limited-time menu offerings throughout the tournament. If Team USA defeats Paraguay in its opening match on June 12, Walk-On's plans to give away 50 Michelob Ultras at its Midtown Tampa and Wesley Chapel locations.
The campaign will also feature specialty beverages, including the White Peach Fizz, Blood Orange Spritz and Black Palmer, along with expanded non-alcoholic drink options.
Among the spirit-free offerings are the Marg-No-Rita and Old Refashioned, which are designed to replicate the flavors of traditional cocktails without alcohol.
"We want everyone to feel included," Pike said. "Some people don't drink alcohol but sill want to be a part of the experience and not feel left out."
Additional promotions are planned for loyalty program members throughout the tournament. A Casamigos-sponsored activation is also scheduled during the June 19 match at the Midtown Tampa location.
Jennifer Zmurk-Diaz, senior director of field marketing for Walk-On's Sports Bistreaux, said the restaurant plans to remain open during matches that extend beyond normal operating hours.
"If the game is going on, we're still in the action," Zmurk-Diaz said. "If games go past closing time, we'll remain open until the match is over."
While soccer takes over the big screens, Pike and Zmurk-Diaz said the restaurant's food and beverage program also contributes to the overall experience.
The Louisiana-based chain operates a scratch kitchen, preparing dressings, sauces and other menu items in-house. One of its signature menu items, the Mozerella Logs, is hand-breaded daily.
"We offer items you don't typically see at sports bars," Pike said. "From ahi tuna to catfish, plus healthier options like our Sweet Chili Shrimp Bowl and Southwest Chicken Bowl."
The Midtown Tampa location recently introduced new menu items, ranging from lighter fare to more traditional game-day options.
"We want to cater to all demographics here, not just men," Pike said.
The restaurant regularly hosts youth sports teams, families, business groups and local residents. Pike said creating a welcoming environment is a priority for staff.
"We're not just a bar," Pike said. "We want this place to feel like a community. We have regulars who come in multiple times a week to spend time with our staff and other guests. It really feels like a family."
With extensive seating, dozens of televisions and outdoor entertainment areas, the location is designed to accommodate large crowds during major sporting events.
To prepare for increased attendance during the World Cup, Pike said employees are cross-trained in multiple roles to help maintain service during busy periods.
Pike said he has noticed the continued growth of soccer throughout the Tampa Bay region.
"Soccer is growing huge in this area," Pike said. "People are coming here from all over the world, and the interest in the sport keeps growing. MLS has taken off over the last few years, and we're seeing more people become fans."
As Tampa Bay's soccer community continues to grow, Pike expects supporters from around the world to gather under one roof throughout the tournament. Whether fans arrive wearing red, white and blue or the colors of another nation, Walk-On's is preparing for a summer filled with cheers, friendly rivalries and plenty of extra time.
For Walk-On's, the goal is simple: give fans a place to feel like they're part of the action long before the final whistle blows.
