MIAMI BEACH, FL - DeLaTrap, a luxury car rental company based in Miami Beach, has achieved a $12 million valuation while operating a fleet of 43 exotic vehicles and expanding services to include car sales and global transportation.
Founded by Bulgarian-born entrepreneur Marin Marinov, who operates under the professional name DeLaTrap, the company began with a single McLaren 570S and has grown into a comprehensive luxury car rental operation serving tourists and visitors in the Miami market. The business model emphasizes competitive pricing and high utilization rates to make exotic car experiences more accessible.
According to company representatives, DeLaTrap's fleet includes premium vehicles from Ferrari, Lamborghini, Rolls Royce, Bentley, Porsche, and McLaren. The company has differentiated itself through personalized service and pricing strategies designed to maximize booking rates throughout the year.
Marinov relocated from Chicago to Miami Beach specifically to establish the luxury car rental business, identifying an opportunity in the vacation rental market. The company's approach focuses on creating memorable experiences for tourists seeking alternatives to traditional luxury spending options.
The business has expanded beyond its core rental services to include car sales and global transportation offerings. Company representatives note that growth has been driven primarily by repeat business and customer referrals, with clients returning for subsequent rentals and recommending the service to others.
Looking ahead, DeLaTrap has announced plans for international expansion into European and Dubai markets, extending luxury car rental services beyond the current Miami Beach operation. This strategic expansion represents the next phase of growth for the company as it seeks to establish a global presence in the luxury car rental industry.
The company's rapid expansion from a single vehicle to a 43-car fleet demonstrates the success of its customer-focused business model in the competitive Miami luxury car rental market.
About DeLaTrap
DeLaTrap LLC is a Miami Beach-based luxury car rental company operating a fleet of 43 exotic vehicles. Founded by Marin Marinov, the company offers competitive pricing on luxury car rentals and has expanded into car sales and global transportation services. As of September 2025, the company is valued at an estimated $12 million. For more information, visit www.delatrap.com.
