Eros Bodyworks has opened a second location in Orlando, Florida, expanded into integrative health and functional lab testing, added advanced skincare treatments, and begun the process of franchising. As of October 2026, franchise opportunities are available in nearly 400 markets.
The Winter Park-based spa, which first opened its doors in 2024 as a small massage studio, was created to fill what its founders saw as a gap in the wellness market. Co-founder Jaime Gonzales said the idea came from recognizing that most spas follow a single aesthetic.
“When Kurt and I created Eros Bodyworks, I wanted to build the kind of place I felt was missing, somewhere people could receive exceptional care without feeling intimidated, rushed, or out of place. It started with massage, but the vision was always bigger: to create a space where taking care of yourself feels comfortable, personal, and something you actually look forward to.”
Gonzales said the typical spa environment, with bright white decor and floral scents, can leave some men feeling out of place. Eros Bodyworks instead offers a luxury setting with darker tones and warmer, more masculine scents. The concept was designed with men in mind, but the spa is open to everyone.
The business brings together massage therapy, advanced skincare, and integrative health in a resort-inspired setting. Its customer base includes men who are interested in establishing self-care routines around massage therapy and skincare, as well as those looking to dig deeper into their health and wellness through functional lab testing.
Gonzales points to the overall guest experience as what distinguishes the spa. “What really sets us apart is our attention to the entire guest experience, from the quality of care to the smallest details that make wellness feel personal, comfortable, and worth making part of your routine,” he said.
The company began the franchising process in 2025, and as of October 2026 the franchise is available in nearly 400 markets. More information about men's massage and skincare is available on the company's website.
Eros Bodyworks operates its original Winter Park location and the newer Orlando site. The expansion into integrative health and functional lab testing came in 2025, the same year the second location opened and the franchising process began.