In the world of artisanal jewelry, authenticity often emerges from unexpected places. For Asia Olieman, founder of Pretty Weird, the journey from legal briefs to bench jewelry represents more than a career change—it's a reclamation of creative identity.
The Philadelphia-based brand has carved out a distinctive niche with its handcrafted pieces that blend nostalgia, whimsy, and meticulous craftsmanship. What began as a creative outlet during motherhood has evolved into a full-fledged jewelry line featuring everything from sterling silver Phillie Phanatic pendants to preserved ladybug earrings.
"I left the law to chase the chaos that made me feel alive. I make jewelry that's forged with fire, made with care, and rooted in memory—Philly memories, childhood memories, mama memories. Some of it's loud. Some of it's tender. But it's all deeply personal," Olieman explains of her transition from lawyer to jewelry artist.
Each piece in the Pretty Weird collection is individually crafted by Olieman herself, often produced in limited editions or micro-batches. Her techniques span traditional metalsmithing—soldering, forging, and hand-engraving—to more contemporary approaches using polymer clay, high-quality gouache painting, and resin work.
The brand's collections reflect both Olieman's Philadelphia roots and her playful aesthetic sensibility. The Philly Phanatic Jewelry line pays homage to the city's beloved mascot, while the Snack Attack collection features meticulously sculpted citrus and Swedish fish earrings that evoke childhood treats. For nature enthusiasts, the Little Ladies collection incorporates real preserved ladybugs for an unexpected blend of natural elements and artistic presentation.
Looking ahead, Pretty Weird plans to launch two new collections: Electric Summer, featuring neon bolt studs and nostalgic bangle bracelets, and Zero Gravity, which will showcase cosmic-inspired pieces including meteor shards and UV-reactive plasma drops.
The brand has developed a loyal following, with customers consistently praising both the craftsmanship and personal touch. "You can feel how much care she puts into each piece," notes customer Fran, while another client, Mindie, describes her purchase as "a fabulous conversation starter."
What distinguishes Pretty Weird's handcrafted jewelry from mass-produced alternatives is Olieman's commitment to materials and meaning. Working with sterling silver, steel, resin, enamel, and other quality components, she creates wearable art that resonates with those who appreciate jewelry with narrative depth.
For fans of the Philadelphia Phillies, nostalgic millennials, or anyone drawn to accessories with character, Pretty Weird offers something increasingly rare in today's market: jewelry that tells a story—one soldered, sculpted, and painted by hand, by a single artist who traded legal precedent for creative expression.
