A Tampa-based media strategist has developed a trademarked system designed to help experienced professionals over 45 establish a stronger digital presence and compete with younger, tech-savvy entrepreneurs who dominate online platforms.
REACHology, recently registered with the United States Patent and Trademark Office, represents what creator Dr. Trudy Beerman calls "the art and science of influential reach." The framework addresses a growing challenge in the business world where seasoned experts with decades of experience often struggle to gain visibility against digitally native competitors.
The timing appears strategic. Research from the International Journal of Entrepreneurial Behavior & Research identifies two distinct categories in today's influence economy: entrepreneurial influencers and influential entrepreneurs. While many businesses pay influencers who have large followings but limited expertise to promote their products, Dr. Beerman's approach focuses on helping established professionals build their own influential status.
"Influential reach is not accidental. It can be studied, measured, and built. REACHology(™) gives experts a clear framework to become more findable, respected, and in demand," Dr. Beerman explains.
The framework operates through PSI TV, a streaming network available on major platforms including Roku, Amazon Fire, Apple TV, and VIDAA TV. Unlike traditional social media posts or podcasts with limited audiences, the network offers sponsored guest segments, branded channels for businesses, and multi-platform distribution that extends content across television, YouTube, podcasts, and mobile applications.
Industry data underscores the potential impact of this approach. With fewer than 10% of the world's 3.2 million podcasts maintaining consistent publishing schedules, many professionals invest time in appearances that yield minimal returns. Meanwhile, the global streaming TV market continues to expand rapidly, with projections exceeding $400 billion within the next five years.
The REACHology(™) system includes assessment tools that evaluate digital footprints, credentials, publications, social following, and expertise levels. After identifying visibility gaps, the framework prescribes specific strategies to enhance professional presence and authority.
Supporting this system is the Nom de Valeur program, which Dr. Beerman developed to help professionals build personal brands that resonate with target audiences. The French term, meaning "name of value," reflects the program's focus on establishing thought leadership and communicating expertise effectively.
Dr. Beerman's background in strategic leadership and media production informed the development of these tools. As a doctoral scholar and certified TV producer, she researched leadership competence extensively before creating the REACHology(™) framework and its accompanying scoring system.
"Experts cannot afford to be invisible," notes Dr. Beerman. "Without a strategic approach, they risk being drowned out by younger competitors with stronger digital footprints but less mastery. REACHology corrects that imbalance by combining strategy with platforms that deliver enduring authority."
The streaming network's approach differs from traditional media exposure methods in that it creates permanent, searchable content rather than ephemeral social media posts. This strategy particularly benefits subject-matter experts in the 45+ age group who possess domain mastery but may lack the digital skills that younger entrepreneurs leverage naturally.
Through sponsored interviews and branded channels, professionals can establish lasting visibility that translates into business opportunities. The multi-platform distribution ensures content reaches audiences across various devices and platforms, maximizing the potential for influential reach.
The framework's emphasis on measurable results sets it apart from conventional visibility strategies. By treating influence as a quantifiable asset that can be developed systematically, REACHology provides professionals with concrete steps to enhance their market position.
For midlife entrepreneurs and experts facing competition from digitally savvy younger professionals, the combination of a strategic framework and a distribution platform offers a path to reclaim competitive advantage. Rather than competing on digital native terms, the system leverages the depth of experience and expertise that seasoned professionals bring to their industries.
As businesses increasingly recognize the value of authentic expertise over superficial influence, frameworks like REACHology may reshape how professionals approach personal branding and market positioning. The PSI TV network provides the infrastructure to transform expertise into visible authority, creating opportunities for experienced professionals to thrive in an evolving digital landscape.
