Vellum & Gilt Art has launched an online art boutique with a feature that lets visitors see exactly how a piece will look on their wall before they buy. The “See It On Your Wall” tool overlays any original painting, vintage find, or framed print onto a customer’s own wall, using a photo or live camera view. The service is available through the company’s website and requires no app download.
The Englewood, Florida-based business was founded by curator Laura Harrall, who personally selects, cleans, and vets every piece in the collection. Harrall started Vellum & Gilt after finding it difficult to buy nice art on a normal home budget. “You either found flimsy mass-market prints or intimidating gallery pieces with four-figure price tags,” she said. So she began hunting estate sales, private sellers, small galleries, and online sources for artwork and prints in the $50 to $2,500 range.
That price range remains the core of the inventory, though select pieces may be priced higher. The collection includes warm botanicals, sweeping landscapes, bold abstracts, and vintage prints. Each item is framed and ready to hang. Harrall said the goal is to bring beautifully framed prints and artwork into everyday homes without gallery pretension or inflated prices.
Shoppers who want early access to new arrivals, auction events, and time-based price drops can join the Free Insider’s Circle Membership Club. The club is free to join and sends alerts about limited-time price reductions.
The business name reflects its approach: vellum is the old-school paper used for important documents and art, and gilt is the gold leaf on quality frames. Together, they sum up what Harrall cares about: good materials, honest work, and art that lasts. “Beautiful art shouldn't cost a fortune. Everyone deserves to walk into their home and see something that makes them smile,” said Laura Harrall, Chief of Client Happiness.
Vellum & Gilt has grown rapidly and has been featured in various magazines and online publications, including Art House Online Gallery, Art Daily, Pop Art Magazine, Elevated Magazines, and Wevents Productions. The company targets average people who own average homes and want to enhance their living environment with color, excitement, and elegance without breaking the bank.
Customers can browse the full collection and use the wall-visualization tool at affordable online art boutique. The site allows shopping from home or office, and every piece is personally selected and vetted by Harrall before it is listed.