A new outdoor retailer is turning the traditional shopping experience on its head by combining hiking gear sales with genuine treasure hunting adventures. Outdoor adventure experiences include hidden treasures worth up to $10,000 scattered across all 50 states, transforming a simple gear purchase into an exciting expedition.
Reimagining Outdoor Retail
Boots on the Ground (BOTG) has created a unique fusion of commerce and adventure. When customers purchase hiking gear or apparel, they receive more than just outdoor equipment - they get a treasure kit packed with puzzles and clues leading to real prizes. These treasures, hidden in partnership with over 500 companies nationwide, include valuable items ranging from gold and silver to all-inclusive vacations and cash prizes.
The company has established five treasure locations in each state, with individual prizes valued between $3,000 and $10,000. Through treasure hunting adventures, BOTG aims to bring communities together while promoting outdoor activity and exploration.
Safety and Education Initiatives
Beyond treasure hunting, BOTG is investing in hiker safety through its Safe Trails program. This initiative involves partnerships with more than 100 parks, rangers, and search and rescue teams to develop new safety technologies for outdoor enthusiasts. The company plans to launch dedicated mobile apps for both treasure hunting and trail safety by early 2026.
Expanding the Adventure
BOTG recently released its first children's book, which includes a kid-friendly treasure hunt, expanding their reach to younger adventurers and families. This move represents their commitment to making outdoor exploration accessible to all age groups.
The company's unique approach to combining retail with real-world adventure shows promise in an industry typically focused solely on gear sales. Through interactive treasure hunting experiences, BOTG is creating a new category in outdoor retail that goes beyond traditional equipment sales.
The company's treasure hunts are distinctive thanks to their extensive business partnerships, which influence both the clues and the prizes. This network of partnerships ensures each adventure is unique and deeply connected to local communities and businesses across the country.
As BOTG looks to the future, their focus remains on making treasure hunting both accessible and safe through technological innovation, while maintaining the thrill of real-world discovery that sets them apart in the outdoor retail space.
