A new application of NFC technology is revolutionizing how small businesses collect customer reviews and build their online presence, with some reporting increases in business within days of implementation.
TapThat, a company specializing in tap-enabled devices, has developed countertop stands and cards that make leaving reviews as simple as tapping a smartphone—the same effortless motion customers use for contactless payments. This streamlined approach is proving particularly effective for smaller businesses competing against larger corporations with substantial advertising budgets.
Jake Roxen, founder of TapThat, started the company after hearing many business owners’ frustrations with asking customers to leave reviews, and QR codes just weren’t cutting it. “The best part is that you don’t need any understanding of how it works,” Jake explains. “You don’t need to open an app, or scan a code. You just tap your phone. We’re pushing for an era where reviewing is as quick and effortless as tipping.”
The technology works by eliminating the traditional barriers that prevent customers from leaving reviews. Instead of navigating through multiple steps on their phones, searching for business listings, or remembering to review later, customers simply tap their smartphone against a device placed strategically at checkout counters or service areas. The tap instantly directs them to the business's review page.
The impact on Google rankings has been substantial. Most businesses using the technology have experienced a fourfold increase in monthly Google reviews, with some seeing even higher gains. This surge in authentic customer feedback directly influences Google's algorithm, which prioritizes businesses with recent, frequent reviews when determining search rankings and map placements.
Unlike traditional advertising methods that require ongoing investment, these tap-enabled review devices represent a one-time purchase that continues generating organic growth. The reviews and followers gained through this method are genuine customer interactions, not paid promotions or artificial inflation.
The company's latest innovation is a programmable digital card that is tailored for everyone. A forthcoming mobile app will enable seamless reprogramming, allowing users to switch between review platforms, social media pages, or promotional content as needed.
For small business owners struggling to compete in increasingly digital marketplaces, this application of existing NFC technology offers a practical solution. By reducing the effort required for customers to share their positive experiences, businesses can build the online credibility that drives new customer acquisition.
The NFC review collection system represents a shift in how businesses approach digital marketing—moving away from expensive advertising campaigns toward facilitating authentic customer engagement. As Google's algorithm continues to favor businesses with strong review profiles and active customer interaction, tools that simplify this process are becoming essential for competitive positioning in local markets.
If you are a business owner interested in utilizing TapThat devices, you can visit their website at www.tapthat.us
