A new apparel brand focused on spreading positivity has emerged from Sonoma, California, where local entrepreneurs Irvin and Betsy Mulholland have created a collection designed to inspire optimism and mindfulness in everyday life.
The Mulhollands' company, Upbeat Mode, offers a range of moderately priced clothing items featuring minimalist affirmations that encourage wearers to embrace a more positive mindset. The concept centers around what the founders describe as "upbeat mode" – a state of elevated vibration achieved through mindfulness, gratitude, cheerfulness and optimism.
Their initial product line includes 80 items spanning hats, t-shirts, sweatshirts, and hoodies, along with mugs and tote bags. Each piece features one of seven affirmations, with plans to expand the collection over time.
The philosophy behind the brand suggests that most people naturally gravitate toward positive self-expression rather than negativity. Through their mindfulness-inspired apparel, the Mulhollands aim to provide consumers with wearable reminders to celebrate life's positive aspects.
The minimalist design approach allows the affirmations to take center stage, making the message clear without overwhelming visual elements. This simplicity aligns with the brand's focus on mindfulness and present-moment awareness.
As the California-based lifestyle brand launches, the Mulhollands are working to build awareness for their products, which they believe fill a market need for apparel that helps people express and maintain a positive outlook. Their merchandise serves as both a personal reminder for the wearer and a subtle message of optimism to others.
The brand's emphasis on finding joy and laughter in everyday moments reflects a growing consumer interest in products that promote mental wellbeing and positive thinking practices.
