The Tampa Bay Lightning is turning playoff disappointment into community engagement with the launch of their new “Bolts Forward” initiative, announced today at a press conference at Amalie Arena.
Following their recent first-round playoff elimination against the Florida Panthers, the organization is channeling their energy into a comprehensive summer outreach program designed to strengthen connections with fans across the Tampa Bay region.
“While the season didn’t end as we hoped, our commitment to this community never wavers,” said Lightning CEO Steve Griggs. “The Bolts Forward initiative represents our dedication to making a positive impact year-round, not just during hockey season.”
The program features three key components: youth hockey development, environmental restoration projects focused on Tampa Bay waterways, and economic support for local small businesses.
Beginning June 1, the Lightning will host weekly youth hockey clinics at 10 community rinks across Hillsborough, Pinellas, and Pasco counties. These sessions will be led by Lightning alumni, current players, and coaching staff, with equipment provided for participants who need it.
“We’re especially focusing on bringing hockey to communities that haven’t traditionally had access to the sport,” explained Elizabeth Frazier, Vice President of Community Relations. “Our goal is to introduce 5,000 new children to hockey this summer.”
The environmental component kicks off May 15 with a series of waterway cleanup events in partnership with Keep Tampa Bay Beautiful. Volunteers can register online to join Lightning players, staff, and ThunderBug at cleanup locations throughout the bay area.
Perhaps most innovative is the “Lightning Local” program, which will provide $10,000 grants to 30 small businesses throughout the Tampa Bay region. Applications open May 10 through the Lightning Foundation website.
“Small businesses are the backbone of our community,” said Lightning owner Jeff Vinik. “As we look toward building a stronger team for next season, we want to simultaneously help build a stronger Tampa Bay.”
Fan engagement opportunities include a series of “Bolts Brewfests” at local craft breweries, where supporters can meet players in relaxed settings while enjoying special Lightning-themed beverages. The complete schedule is available on the Lightning’s official website.
For 94-year-old superfan Gertrude Williams, who was featured in local news for decorating her entire neighborhood with Lightning support, the initiative brings welcome excitement during the off-season.
“I’m already looking forward to next season, but this gives us something to rally around this summer,” Williams said while sporting her Lightning earrings and custom jersey. “Once a Bolts fan, always a Bolts fan.”
Fans can follow all Bolts Forward activities and register for events through the new Lightning Community App, available for both iOS and Android devices starting next week.